Global wine consumption has been sliding for several years running. Volume is down across major markets, from the United States to the United Kingdom, and producers who built their businesses on reliable, high-turnover entry-level sales are feeling the squeeze. But strip away the headline figures and a more nuanced — and considerably more encouraging — story emerges.
Drinking Less, Spending More: Why Wine's Volume Slump Is Actually a Good Sign
Global wine consumption is falling, but the industry's smartest operators are finding cause for optimism — serious drinkers are trading up, spending more per bottle, and showing genuine curiosity about quality.
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